The Mythos Project

par | Nov 19, 2025 | Non classé

The Mythos Project

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Mythos x Big Foot v2 – small file

hera

poseidon label

demeter

ABG has joined forces with Tomlinsons, ALDUS™ API Transfer Technologies, Berkshire Labels (part of the Asteria Group) and Studio Parr to create MYTHOS – an ambitious innovation project that celebrates craftsmanship, creativity and technical excellence within the label and packaging industry.

Created from a shared commitment to pushing the boundaries of print and finishing, MYTHOS brings together five companies, each a specialist in their field. The result is a stunning collection of six luxury label samples inspired by the rich storytelling and timeless elegance of Greek mythology. Each is designed to demonstrate the very best of what can be achieved through collaboration, precision and innovation.

The initiative, led by Tomlinsons, a renowned specialist in precision die-making, was designed to create industry-leading samples that would set a new standard for luxury label production. Building on more than a decade of successful partnerships, the five companies combined their respective strengths across design, materials, tooling, foiling, printing, and finishing to realise a bold creative vision.

“MYTHOS represents everything that’s possible when leaders in their respective fields unite with a shared passion for excellence,” said Matt Burton, ABG’s global sales director. “At ABG, we’re proud that our finishing technology played a central role in transforming these designs into tangible works of art. Each sample showcases the precision, flexibility and creative potential our equipment enables.”

 

Tomlinson

Tomlinsons, established in the 1920s and the UK’s oldest independent die-maker, supplied a range of high-quality brass dies, including:

  • Micro-textured
  • Sculptured & Flat
  • Bevelled & Fluted
  • Embossed & Debossed
  • Multi-level designs

​

ALDUS™ API Transfer Technologies

ALDUS™ API Transfer Technologies, one of Europe’s largest manufacturers of hot stamping and cold transfer products, offered a diverse selection of foils including:

  • Satin
  • Matt
  • Gloss
  • Pearl
  • Holographic

All the above were used to achieve stunning depth and reflectivity.

Berkshire Labels

Berkshire Labels, with over 40 years of manufacturing expertise, combined digital and traditional printing to deliver unmatched precision and quality.

Each label in the MYTHOS series was printed and finished by Berkshire Labels using:

  • The HP Indigo WS6800 digital press
  • ABG Digicon Series 3 – ABG’s flagship modular finishing system.

Studio Parr

And finally, Studio Parr, the UK-based creative agency, brought the concept to life through bold, Greek mythology-inspired designs, expertly balancing artistry with technical execution. Designs include:

  • Demeter White Wine
  • Zeus Cold Brew Coffee Liqueur
  • Poseidon Single Malt Scotch Whisky
  • Hestia Botanical Gin
  • Hera Cotes de Provence
  • Hades Ages Caribbean Spiced Rum

A B Graphic International

ABG’s Digicon Series 3 configuration used on the project featured a comprehensive setup designed to achieve the highest standards of visual and tactile impact. It included:

  • An unwind and corona unit
  • A Big Foot foil and emboss unit (50 tonnes) for premium hot foil and embossing
  • Two full rotary flexo units, a turn bar and over lamination
  • A half turn bar and a high-speed flat-bed screen unit for varying varnish build heights
  • Another Big Foot foil and emboss unit, as well as die cutting, stripping and twin rewind capabilities.

This combination of technologies enabled the application of multiple foil types, intricate embossing and debossing effects and precise layering of finishes to produce labels that are both visually striking and technically sophisticated.

“The MYTHOS collection is a celebration of everything our industry stands for – collaboration, creativity and excellence in execution,” added Burton. “It’s not just about what you see, but about the process, precision and passion behind each label.”

MYTHOS represents a new benchmark in luxury label design, a testament to the power of imagination, innovation and collaboration. By combining advanced finishing technology with exceptional craftsmanship, the project demonstrates how ABG equipment continues to enable the world’s most ambitious and creative print applications.

 

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